A Day in the Life…
Let’s talk about Facebook. I know
some of us are so over it but, it is by far the largest social media platform.
Facebook is all about friends, family, and fun. Facebook is also often fake as
it is a snapshot of our life and we are going to make it look good. Who is
going to post all negative material about their own life? We share what we want
our life to be and not always about what it actually is. Facebook is also all
about photos! We share photos about our friends, our family, and our fun,
right? On Facebook Live you can even post videos in real-time.
Even though we almost all have a Facebook profile, companies
are becoming more involved by opening Facebook pages to promote themselves as
well. For businesses, encouraging interactivity is the number 1 goal of their
marketing. If I like a company’s page, we now have a connection and I will see
their posts on my daily feed. If I share their post, that is yet another
connection for them.
See the method to
the madness?
In order for Facebook posts to create this interactivity
they must have one of three things.
1). They must create an emotional
connection. You want people to click that “like” button or make a comment about
how this post touches them.
2). Utility is important. Give us some hints about
how to do something new like, “the secret to giving your dog a bath without
getting soaked” will catch some attention (if you own a dog anyway.)
3). It
needs to be counterintuitive- tell me how I have been doing something wrong all
my life – that will catch my attention!
You want to be careful when posting on Facebook that you are
not always trying to sell your stuff. Remember one of the big F’s – FUN. You should post about 80 percent about “fun”
stuff and then sneak in about 20 percent of “buy my stuff” stuff. Well, it’s
not really sneaking but your audience is going to quickly tune out if all you
are doing is trying to get them to purchase. They want fun, then they might
remember you when they need to purchase what you are selling.
Check out Hootsuite at http://jimlinks.com/29k
to get help on how to manage your social postings on Facebook as well as other
social media platforms.
As always, have a great day!
So true, it is all about pictures and what you want people to see, isn’t that every social media platform ever??? (rolls eyes) There’s also those people that share a little bit too much as well. TMI people... TMI. The company i work for has a facebook page to promote themselves and boy oh boy is it so much to keep track of! everything we post we have to monitor and then. heck and see what made the most reach and where and why. It’s a lot!
ReplyDeleteI completely agree! I have tons of people on my Facebook that are constantly trying to sell things and it is the only thing they ever post about! Making 80% of your posts about other things would be smart that way people do not end up unfriending them.
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