A Day in the Life...How to Avoid Looking Clueless

A Day in the Life… How to Avoid Looking Clueless

I am not talking about looking clueless about math, science, or the stock market. Let’s talk about how to not look clueless when it comes to social media.

This was one of my favorite sections of the book.  There are so many platforms! Do I use hashtags in all of them? Do I look like I know what I am doing if I comment? Well, this chapter helps you to look like you know how to navigate social media in many forms. (h/t Guy Kawaski, Peg Fitzptrick)

101: Don’t be an Orifice (I loved this title).  If you don’t have something nice to say, don’t say anything at all.  Remember Bambi?!

102 Don’t Tell People What to Share - The Internet does not revolve around you. It is not your place to change opinions. If you don’t like the content of the post, don’t follow it!

103: Don’t Buy Followers.  People really do that? I guess some companies do but it doesn’t work. Just don’t!

104: Don’t Ask People to Follow You.  Would you go ask someone on the street to be your friend? It’s not cool-don’t!

105: Don’t Ask People to Share Your Post.  Come on- unless it is philanthropic in nature, just don’t!

106: Don’t Announce Your Unfollows. No one cares- get over it!

107: Don’t Ask Why People Unfollowed You.  Do you really want to advertise that you lost followers? Peoples’ interests change all the time. It is not necessarily personal.

108: Don’t Be a Pimp (another favorite). Don’t beg every day. Of course it is important to promote yourself or your product, but not every day!

109: Don’t Swear. Remember, swearing is bullshit! Hahahaha.  Pretty clever but seriously, swearing makes you sound inarticulate.

110: Don’t Call yourself a Guru or Expert.  People will know by your work if you get it or you don’t.

111: Don’t Abdicate to an Agency. So, you aren’t a guru or expert.  Experiment, practice- you got this!

112: Don’t Delegate Your Social Media to an Intern. Take your social media seriously. Work with an intern but don’t turn them loose right away.  Social media plays an important part of what you are promoting.  Don’t give it to the newbies. 

Simple, straight forward steps to help us not “look clueless” on social media.  You are on your own when  it comes to math, science, and  the stock market J Have a great day!